Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. When businesses pursue content marketing, the main focus should be the needs of the customer. Once a business has identified the customer’s need, information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
We at iPOTT can curate, syndicate and create content. Create a visual medium, schedule and monitor the performance of the content. But iPOTT will not participate in the interactions related to the content.