Ad Strategy

Banner advertising is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar. … Banner ads are image-based rather than text-based and are a popular form of website advertising.   But most ads get ignored.  Banner blindness describes the condition of people ignoring webpage design elements that resemble advertising banners.

For example, a person may ignore blocks of content or images that are:

  • of a similar proportion to an advertising banner (see standard banner ad sizes)
  • are animated
  • overly-large
  • colourful
  • positioned on the webpage in a space commonly-used for advertising material (centre-top, far-right)

Design elements that exhibit any of these characteristics may be overlooked, even when they provide the content that a person is seeking.

We ensure the ads are analysed for the above factors before they are positioned.