Banner advertising is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar. … Banner ads are image-based rather than text-based and are a popular form of website advertising. But most ads get ignored. Banner blindness describes the condition of people ignoring webpage design elements that resemble advertising banners.
For example, a person may ignore blocks of content or images that are:
- of a similar proportion to an advertising banner (see standard banner ad sizes)
- are animated
- positioned on the webpage in a space commonly-used for advertising material (centre-top, far-right)
Design elements that exhibit any of these characteristics may be overlooked, even when they provide the content that a person is seeking.
We ensure the ads are analysed for the above factors before they are positioned.